Grapevine’s strategy 2026-31

Building stronger lives and fairer futures, together.

This is an adaptive strategy.

Grapevine responds to community issues as they arise. Rather than focusing on one problem to solve, we hold to our vision, mission and ways of working, and stay flexible about the routes we take.

We listen to the people we walk alongside, our team and our partners, and let what we learn change what we do.

For us, this strategy is a set of working hypotheses to test, not a plan to deliver.


Every year from 2027-31 we will review this strategy, asking three questions:

“Are we still moving towards our mission?”

“What have we learned about what works?”

“Has context changed in ways that demand a different approach?”

Jump to:

The context we work in

Our vision and mission

What we hold to and what we flex

Our three strands of work

The context we work in

Across Coventry and Warwickshire, poverty and inequality have left too many people without enough money, support or say over decisions that affect them.

Support services have shrunk, trust in institutions has weakened and communities have fractured.

More people feel lonely, more struggle to cope and more feel powerless. Over the next five years, these trends are likely to continue – though exactly how much, where and for whom, is difficult to accurately predict.

Communities have carried these pressures with extraordinary strength. But their capacity to endure is not endless. Nor is it a substitute for resources, support and real power.

But there is opportunity for change.

Power over local decisions is moving closer to home and new funding is reaching places long overlooked. People are looking for connection, purpose and a real say.

Power must continue to transfer from institutions and into neighbourhoods and communities themselves.


Our vision and mission

Our vision is places where people have greater control over their lives. Where they have room to grow and reason to hope.

Where their communities are stronger and more connected.

Where power has shifted to people and communities most affected by institutional decisions.

Our mission is helping people lead change in their lives, their community and the systems around them – this work remains rooted in our disability-led origins.

We help them build the relationships and collective power that strengthen their lives and make others’ futures fairer.

Four people look down at the camera for a photo and smile. They are members of Grapevine's H Team - Starco, Emma, Rishard and Herbie. Starco wears a red bow in her hair.

What we hold to and what we flex

We hold to our:

  • Vision and mission
  • Beliefs about how change happens
  • Three strands of work
  • Commitment to relationships, strengths and local people leading.

We flex on the:

  • Specific issues we take on
  • Projects and partnerships we build
  • Places and communities we work most intensively with
  • Balance of effort across the three strands.

Our three strands of work

A graphic of a Venn diagram made up of three overlapping circles that lap over a fourth circle in the centre of the diagram. This illustrates how Grapevine's three strands of Strengthening Lives, Sparking Community and Shifting Power cross over with one central mission of helping people lead change in their lives, their community and the systems around them. The title is 'Three strands, one mission'. The yellow, pink and purple Grapevine logo is also seen.

Three strands, one mission. These strands describe how we work. They are where our flexibility lives.

People move between the strands, in different directions, often more than once.

Strands have multiple entry points, reflecting the reality that people’s actual lives are messier and more diverse than plans can capture. Below we explain these strands.

Purple strengthening people circle icon with three hands, each clasping the other's wrist to form a circle.

Strengthening Lives

Leading your own life

We meet people where they are, often (though not always) at the hardest, messiest moments of their lives. We sit alongside them, listen closely and start from what they care about and are good at – the strengths the world too often misses. From there we help them build natural networks of support: networks that strengthen them, open opportunities and help them take charge of their lives for good. This builds capability: strengths, confidence and relationships that keep working long after any project or funding ends.

By 2031 we will have made strengths-based support the front end of community power, not just a service. We will have built a clear leadership pathway from this support into Sparking Community and Shifting Power. And we will have moved away from crisis-based, high-output contracts that prevent this depth.

Read more about Strengthening Lives

Pink sparking community circle icon with three hands around a cluster of stars.

Sparking Community

Leading together

We help people bond around the things they share – like experiences, causes and passions – and then to find their role as creators, supporters and leaders. Together they build their own solutions, grow friendships and make their communities more joyful places to live. Problems get solved, everyone’s prospects improve. We try to do this most in neighbourhoods where polarisation and tensions are highest.

By 2031 we will have revived this strand, significantly growing ambition, investment and action. We will have initiated, convened and stewarded at least five communities or groups around the causes, places and futures that matter to them. Leaders from Strengthening Lives will have participated and there will be a clear onward pathway into Shifting Power.

Read more about Sparking Community

Yellow shifting power circle icon with three raised fists.

Shifting Power

Leading systemic change

As people and communities grow stronger, their potential to tackle the root causes of their problems becomes within reach. We help them realise their collective power and use it to take on the systems, decisions and processes that hold them back. We help them win change that improves everyone’s lives.

By 2031 the communities we work alongside will be helping to shape local decisions before priorities are set, budgets are decided and policies are hardened. They will have been involved as leaders from the start, not consulted at the end. That is our test of whether power has shifted. People and insight from the other strands will have been at the centre of making this happen.

Read more about Shifting Power

Stories of our work in action

Read more about the people and communities we have supported and problems we’ve helped them tackle:


More about our strategy

Choose a link below to explore our strategy in further detail.

Front page of Grapevine's 2026-31 strategy (with this title in black, yellow and pink) shows a photo of a large group of demonstrators outside Coventry's council house in 2025 campaigning against cuts to voluntary sector services for people with learning disabilities. Grapevine helped negate this threat.
Click the image to launch a PDF of the strategy.